VIRGINIA BEACH, Va., May 5, 2025
Born Primitive, the veteran-owned apparel and footwear brand, and Beond Service, a pioneering program providing ibogaine treatment for veterans and first responders, today announced a strategic partnership to fund life-changing treatment for those struggling with PTSD, traumatic brain injury (TBI), depression, anxiety, and substance use disorders.
We’re honored to announce a meaningful partnership between Beond Service and Born Primitive — a collaboration focused on expanding access to medically-supported ibogaine treatment for U.S. veterans, first responders, and their spouses.
Through the sale of limited-edition campaign shirts, 100% of profits will directly fund life-saving care for those healing from PTSD, trauma, and substance use disorders.
This partnership leads into Memorial Day, a time to reflect on service and sacrifice — and an opportunity to take action that supports those still living with the invisible wounds of that service.
Tom Feegel, CEO and Co-Founder of Beond, notes the significance of the timing: “As the Texas Ibogaine Initiative advances and the VA begins its first psychedelic therapy research in decades, this partnership represents the private sector stepping up to ensure those who’ve served have immediate access to breakthrough treatments. Born Primitive’s support will directly translate to lives transformed.”
Let’s do more than say “thank you for your service.”
Let’s help those who are still fighting — find their way home.
“For too long, veterans have been offered care that lags behind the science and their needs,” said Adam Marr, U.S. Army veteran and Apache helicopter pilot, and Strategic Advisor to Beond Service. “This partnership shows what’s possible when mission-driven brands unite around a bold strategy to scale access now—not years from now. A new model is emerging—and it’s being shaped by those who know service, sacrifice, and solutions.”
Read the official press release on PRWeb.
Born Primitive and Beond Service
